It’s another terrific “Tuesday Talks” with guest bloggers Mike and Shannon Bowen of “Monster Mash Up” and “Monster Mobile Marketing”! This dynamic duo has been making a BIG splash as indie mobile app developers and also having a terrific app review website and community that supports some terrific non-profits doing some amazing feats! We are very honored to have established a fun partnership helping each other out online via Facebook and Twitter to create a fun community!
Here’s their terrific story and we appreciate Mike and Shannon sharing their wonderful adventure!
1) About You:
Hello my name is Mike Bowen the indie developer that brought a comical yet useful note-taking application called Notes on a Roll to the iOS & Goggle Play stores. I had the privilege of working for a great company, Capabilities Inc. for 7 ½ years where we helped persons with disabilities to prepare, achieve, & maintain employment in our community. I left that agency to find my true calling to becoming a larger part of the app scene which was a lifetime dream to make games and cool stuff that people would use in the technology world. In my spare time away from my computer I also coach a local small fry football team with my step-father and have done so for the last 9 years. Something about giving back to as many people as possible is in my nature for the opportunities I have been given and the great connections I’ve made along the way.
2) Your games, services and/or strategies:
Since entering the app world I have several projects all running at once that I oversee each aspect. Our first app, iPuzzledYa is a classic puzzle game for iOS devices where you can pull any image from the internet and share your completed puzzle via social networks. That lead to starting a second company Bonezales Productions which is a family based business where I created our favorite note-taking app, Notes on a Roll that has updated 5 times since its’ May 16th, 2012 release adding user requested features to better connect to our audience. Our latest venture we’ve been a part of is partnering up with a local friend of mine on an app review site @ www.monstermobilemarketing.net. Here is where we have recently launched a Monster Mash Up board to create a unique way to unify indie developers in a marketing / novelty idea. The strategies on the app end was to gain as much exposure as possible sending out countless emails to large companies and requesting articles to get our app out there in front of people that may enjoy them. Switching over to our latest Monster Mash Up project the strategy was simple, let’s create a review site geared more towards indie developers like myself and find a way to get them the exposure we deserve but don’t get due to smaller marketing budgets. Unifying indie developers to put their hard work & sometimes overlooked apps on display led to our Monster Mash Up project.
3) What you’ve learned:
Living on both sides of the fence as an app developer as well as an app reviewer I have certainly learned a lot in a small amount of time. As far as the app developer end of things I’ve learned that staying positive, creating a good product, & not giving up are the keys to staying competitive in todays crowded app store. I learned quickly that listening to constructive user feedback and allowing their voice to evolve our app would enable us to provide the best product available that we could put out there for the world to see. On to the other side of the fence in terms of our Monster Mobile Marketing review site, I already had a leg up to knowing first hand how frustrating it can be to never get a response or any love from larger companies. This instantly turned our focus to great apps that fall through the cracks. We’ve learned that by helping out smaller developers and responding to each & every one of our emails & requests goes a long ways to attempt to even out the playing field with larger companies.
4) Success numbers – ROI
Our apps Notes on a Roll & iPuzzledYa have both taken several thousand dollars in loses specially due to marketing dollars. We feel that Notes on a Roll especially has been an extremely useful note-taking app almost constructed by the users themselves with the features we’ve added based on user feedback and going as far as holding polls on what features users would like to see added. In terms of our Monster Mobile Marketing review site our ROI has been great given our Mash Up project was just launched December 15th, 2012. With that said though our goal for the Monster Mash Up board does by no means revolve around a ROI. Our main goals for this project is to create a novelty approach to marketing for smaller developers with smaller budgets & giving back to organizations that have given us opportunities in the past. Our other 2 donations of $5,000 will go to Toys for Tots and the last $5,000 donation will go to a charity chosen by the person or group with the largest pixel space.
5) Tips for our audience/readers
My greatest tips for app developers are like I stated above to stay positive, listen to your user base, and do not give up. Your apps will only go as far as you make them go. My opinion is that the real work starts when you begin marketing your app and making it visible to the world. Like I’ve always said, “You can’t sell a million copies if a million people don’t know you exist.”
6) Ah-Ha Moments
I’m currently still looking for that Ah-Ha moment but I think having thick skin & listening to your user base whether it be negative or suggestions is key to providing them with a great product.
7) Contact info/links/website/twitter/facebook fan pages, etc.
Our app contacts are listed below. Enjoy.
Notes on a Roll iTunes Link: https://itunes.apple.com/us/app/notes-on-a-roll/id522316111?mt=8
Notes on a Roll Website: http://www.bonezalesproductions.com
Follow us on Twitter: @Bonezales
Facebook Page: https://www.facebook.com/pages/Notes-On-A-Roll/
Monster Mobile Marketing Website: http://www.monstermobilemarketing.net
Follow us on Twitter: @xMonsterMobilex
Facebook Page: https://www.facebook.com/MonsterMobileMarketing
We’d like to take this time to thank all our users and fans as well as Love Fun Apps for their continued support.
Thank you Mike and Shannon Bowen of Monster Mash Up and creators of such fun apps! We hope you’ll visit their app review website and join in on their cause and download their apps!